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Dermatologists enlisted for integrated effort across Instagram, TikTok, media and more.
May 3, 2021
By: Christine Esposito
Editor-in-Chief
Cetaphil, a Galderma brand, is kicking off a PR and digital campaign to help educate the public about sun safety to help prevent skin cancer. The new campaign rolls out as the brand expands into the $1 billion mass market sun care sector with a new line of mineral formulations. The Cetaphil Sheer Mineral Sunscreen collection features four 100% mineral sunscreens with microbiome gentle formulas and antioxidant vitamin E to provide broad-spectrum protection against UVA/UVB rays. Specifically de...
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